By the very nature of what we do, building Web 2.0 tools that engage retailers customers, browsers and potential new customers in interactive, knowledge based two way relationship. We gain knowledge and influence with ever expanding relevant groups, for our Retail client's growth.

There is a real sea change coming and I don't think retailers are more than 5% ready for it.

Consumers are in the fifth inning of a financial squeeze that will change the psychology of the average consumer. We are seeing huge volumes of evidence from the feedback we gather right now.

Consumers will swing from a "Want" mentality to a "Need" mentality. Retailers that I work for are begining the preparations now. I do not think that most Retailers are even putting this on the map. Retail is very reactive, but I know that reactive organizations will be playing market place catch up within six months, and they will regret it, sorely.

Martin Hoffmitz