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Businesses that neglect to invest in customer service are putting their customer relationships at risk, according to the second annual TD Canada Trust Customer Loyalty Poll.

Ninety five per cent of Canadians said their customer service experiences can make or break a relationship with a particular brand or company, up 10 per cent from last year.

The study found that good customer service has a ripple effect; in fact, 89 per cent of people will share their positive stories with their friends and family.

Tis speaks to the importance of strong online customer service programs to complement and amplify the instore experience


See: http://www.newswire.ca/fr/releases/archive/June2008/19/c5708.html