Retail operations from restaurant to clothing to service operations must make informed investment choices to preserve often narrow margins, train staff, maintain customer loyalty and build competitive differentiation. Traditional customer intelligence tools: mystery shoppers, focus groups, and merchandising analytics can be costly, slow and inaccurate. This business intelligence gap can be intensely problematic for large retail chains.

BehaviorWorx has capitalized on the Web2.0 phenomenon that has dramatically changed the way customers want to be informed and shop and how retailers can plug into the psyche of their markets.

BehaviorWorx has created a highly innovative new Web2.0 CRM tool - Customer Experience Measurement, Management and Marketing. They use sophisticated Web 2.0 tools sitting on top of robust data-base technology that integrates extremely effective in-store and online surveying, loyalty and referral programs and creatively executed online contests and promotions. The results are better flows of information from the floor to senior management, opportunities identified for chain-wide improvement, better trained and engaged employees and happier, potentially influential customers, who spend more and spread favorable word of mouth.